23 50 129 666 | Apple sets September 12, 2018 as its upcoming "announcement" date

Apple = Circle = America = 50 (All in Ordinal)
America = 129 (Jewish); September 12, or 12/9

The date is right for Apple largely for this reason.

9/12/2018 = 9+1+2+2+0+1+8 = 23

September 12, or 12/9, also has this parallel to 'Smartphone'.

12/9 or 129....

And don't forget, Apple is the company that priced their first consumer computer at $666.

The Greek practice of coding numbers into words is 'Isopsephy'.

666 is the Number of the BEAST.

O is the 15th letter
47 is the 15th prime

O is a circle...

When you write out 'fifty', it sums to 66.  666 is taught about in the 66th book of the Bible.

666 is the 'number of the beast', the 'number of a man'.

https://money.cnn.com/2018/08/30/technology/apple-fall-event/index.html

Also, that slogan, 'Gather Round', points to Freemasonry.