38 43 45 74 115 | Netflix claims 'Bird Box' is most watched film in first 7-days in history of online streaming platform

https://www.cnn.com/2018/12/28/media/bird-box-netflix-viewers/index.html

This film is about demons taking over the world, causing people to instantly kill themselves as soon as they make eye contact with the demons.  Notice how the title connects with 'killing'.

The film released on a date with 43 numerology as well.

12/13/18 = 12+13+18 = 43

As for the claim of '45-million' views, that goes with the 13th release date.

The film has a biblical, end of the world, type theme.