9 18 27 54 | ESPN has 15-year-deal with SEC, that began August 25, 2008 +SEC CFB Championship January 8, 2018

Notice, the 10-year anniversary of this deal is coming up.

This year was the 9th college football season with the deal.  SEC = 9

ESPN will be hosting the all SEC College Football Championship, January 8, or 1/8.

1/8/18 = 1+18+18 = 27 (SEC = 27)

http://www.espn.com/college-sports/news/story?id=3553033