Flack = 6+12+1+3+11 = 33
flack1flak/North Americaninformalnounnoun: flack; plural noun: flacks
1.a publicity agent."a public relations flack"verbverb: flack; 3rd person present: flacks; past tense: flacked; past participle: flacked; gerund or present participle: flacking
1.publicize or promote (something or someone)."a crass ambulance-chaser who flacks himself in TV ads"
The Knight-Canney Group has an article on flack. You can read that here.
- Knight = 2+5+9+7+8+2 = 33
- Canney = 3+1+5+5+5+7 = 26
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