Friday, March 21, 2014

Starbucks | 33 Company Confirmed in 'Pequod' and 'Howard' and 'March 30'


Before the coffee-giant-to-be was named Starbucks, it was nearly named 'Pequod'.  The name Pequod and Starbucks both come from the classic novel, Moby Dick.  Another thing the words Pequod and Starbucks have in common, is numerology of "33".
  • Pequod = 7+5+8+3+6+4 = 33
  • Starbucks = 1+2+1+9+2+3+3+11+1 = 33
The company was founded in Seattle, Washington, by three men, at least so the legend goes.  They were James Baldwin, Zev Siegl, and Gordon "Gordy" Bowker.  In 1987, the company sold to Howard Schultz, who then spread the franchise outside of Washington by expanding to Chicago, Illinois and Vancouver, B.C. before expanding across the globe rapidly and with great success.  The name Howard in Howard Schultz, also has 33 numerology.
  • Gordy = 7+6+9+4+7 = 33
  • Howard = 8+6+5+1+9+4 = 33
    • Schultz = 1393328
  • Illinois = 9+3+3+9+5+6+9+1 = 45, reduces to 9
    • Coded 93, 33, 39, 69
    • Home of the 60606 area code, Chicago
The first Starbucks opened March 30, 1971.  That date can also be reported as 3/30/1971.  Do you see the coded 33?  To the powers that be, the owners of this society, these numbers are sacrosanct.

Look at the Starbucks logo above, notice the TM for 'trademark'?  T is 20th letter and M is the 13th.
  • TM = 20+13 = 33
It gets better, the word company also has 33 numerology.
  • Company = 3+6+4+7+1+5+7 = 33