Notice the man wearing a Trayvon Martin t-shirt in red.
Red is the color for this shooting, the same color the victim was wearing, Alton Sterling.
Notice also the Miami Heat hat in the background. It comes into view during the fake crying episode during the "family" speaking out press conference, where the supposed 15-year old child of the woman speaking, begins to cry into the arms of the man in the Trayvon shirt. Regarding the Heat, LeBron James was on the Miami Heat when the Trayvon Martin shooting happened, a Florida shooting, and it was LeBron James who really helped sell the "hoodie movement" for Trayvon Martin.