Think about how often we see '47' in the world of sports. We'll see what the Cavs do in their 47th season, 2016-17, in the NBA, playing in Ohio. Ohio = 47 (Ordinal)
Further, think about how foundational sports are to modern culture. Sports and public school were my foundation, no doubt.
And for one last thought, think about the shoe, and foundation, and the world of sports as we know it, and shoe marketing (Nike).
If the shoe fits.